Monday, August 16, 2010

Ikea Character Creator

Over the weekend I returned from Ikea with a dining table and 6 chairs (all of which fit in my awesome little Fit!) and spent a good part of my Sunday (and today) toiling away at furniture assembly. I wonder how much of Ikea's success that can be attributed to putting my furniture together, since it makes me bond and invest in its success before I even use it. It reminds me of character creation in RPGs, where regardless of how inconsequential the customization is, it makes me start with some connection to my character when the game begins, where I otherwise may not be at all.

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