"...If you asked any executive they'd tell you they're making really risky decisions all the time. So how would you articulate the difference between the heavy risks they _feel_ like they're making and these Walt Disney-esque big-payoff types of risks?"

An idea executed with inspired creatives is no guarantee, but is the only concrete minimum requirement I would offer when influential vision is the goal. Anonymously poll your most valued creatives. The answer may not surprise you, but it can help.
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