
Give me an erratic schedule -- say bi-weekly -- and even though the time isn't long, it's too irregular to stick in my brain. Give me monthly and it's regular but I forget what I'm playing and why I care. Do what the Half-Life episodes do and you may as well sell me a new game. (Half-Life 2 episodic content makes me feel like I'm waiting at a 2-year loading screen.) Weekly is the only way to go. Maybe other games do it, but I'd really like to see more games do a straight rip of the television format, where a season of episodes are delivered each week to play through.
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